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Deep Dive

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Deep Dive

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

Market Voice

Market Voice

How much of your marketing budget is wasted if a third of online ads are already anonymous?

By Dan Richardson - Head of Data, Asia Pacific, Yahoo | Partner Content

28 November 2022 3 min read

By Dan Richardson - Head of Data, Asia Pacific, Yahoo | Partner Content

28 November 2022 3 min read

News Plus

News Plus

MFA-Ex Wrap: 2,000-plus media agency staffers return for lessons in bias, culture bubbles, the debating death of personalisation and saving the planet and people – but more meat please

By Paul McIntyre and Sam Buckingham-Jones

24 October 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 October 2022 5 min read

News Plus

News Plus

Move fast, fix things: Tabcorp customer chief Jenni Barnett pulls trigger on major marketing shake-up, owned media push as ‘digital revenue market share’ now company-wide KPI

By Brendan Coyne - Editor

6 October 2022 5 min read

By Brendan Coyne - Editor

6 October 2022 5 min read

News

News

‘Briefs are now asking if we are Bcorp certified’: Research firm Nature lands accreditation as ESG climbs procurement agenda

By Brendan Coyne - Editor

22 August 2022 3 min read

By Brendan Coyne - Editor

22 August 2022 3 min read

Deep Dive

Deep Dive

WPP global CMO Laurent Ezekiel, ANZ lead Rose Herceg on bringing rival networks into $4bn ‘open source’ Coke account, peak complexity, consolidation end game – and proving Sorrell wrong

By Paul McIntyre & Brendan Coyne

30 May 2022 7 min read

By Paul McIntyre & Brendan Coyne -

30 May 2022 7 min read

News Plus

News Plus

‘AI is looking for our weaknesses, not our strengths… and people are already suing’: Why brands need to get ahead of Australia’s incoming algo regulation, build their own clean-powered server farms, prepare for internet of bodies, digital twins

By Brendan Coyne - Editor

27 April 2022 5 min read

By Brendan Coyne - Editor

27 April 2022 5 min read

News Plus

News Plus

‘I like a bit of mess’: Jenni Barnett ticks digital transformation at CBA, Telstra; now to Tabcorp and the wagering lad apps chomping the old racer’s brunch

By Paul McIntyre - Executive Editor

6 April 2022 4 min read

By Paul McIntyre - Executive Editor

6 April 2022 4 min read

Industry Contributor

Industry Contributor

Women in tech: When bias blinds, this is what happens to ‘seeing is being’

By Freya Morris - Campaign Executive - Mi3

9 July 2021 4 min read

By Freya Morris - Campaign Executive - Mi3

9 July 2021 4 min read